Marketing Agent | Cofounder Docs

What The Marketing Agent Is For

The Marketing Agent owns campaign, content, creative, positioning, growth, marketing-site work, and the task work inside the Marketing Department.

Use it when you want to turn a marketing question into durable outputs you can review, reuse, and share across the workspace.

Good Marketing Agent tasks include:

• launch plans and campaign briefs
• positioning, messaging, and naming work
• channel plans, launch calendars, and content systems
• landing-page briefs and marketing-site recommendations
• marketing decks, one-pagers, images, social assets, audio, and short videos
• measurement plans and SEO briefs

For sales pipeline, outbound, ICP, or customer-development work, use the Sales Agent. For brand systems, decks, email templates, or UI kits, use the Design Agent. For broad app, backend, infrastructure, or risky code changes, use the Engineer.

How To Start

For a one-off marketing task, open Canvas, choose Marketing Agent, and ask for the outcome you want.

For an ongoing marketing loop, open the Marketing Department and complete setup so Cofounder can recommend channels, activate Marketing Missions, set operating intensity, and create the first task.

Strong requests include the audience, goal, channel, source context, and review format:

• Create a launch campaign for our new team inbox feature. Audience: seed-stage founders. Include the core message, channel plan, launch calendar, and first-pass copy.
• Build an investor update deck from last month's metrics. Keep it board-ready and easy to revise.
• Generate three hero image directions for our homepage, then recommend the strongest one for the current positioning.
• Create a 15-second launch teaser for this release.
• Turn this campaign brief into an SEO brief with query themes, target pages, proof points, and measurement expectations.

What The Marketing Agent Can Generate

The Marketing Agent is not limited to planning. It can also create marketing assets and save useful outputs to the Library.

Common outputs include:

• HTML decks, presentations, mini-sites, and rich one-pagers that render directly in Cofounder for review and iteration
• standalone marketing images generated with GPT Image 2, Nano Banana, or Gemini for hero art, ad creative, and editorial illustrations in square, landscape, or portrait formats
• Stitch screen concepts and design variants for early UI exploration, best treated as concept sketches rather than production-ready UI
• Gamma assets only when you specifically need a Gamma-native template, share link, or fallback export path
• original campaign music with ACE-Step for jingles, sonic logos, intro/outro cues, and background music beds when the ACE-Step runtime is configured
• short AI-generated videos with Seedance for teaser-style marketing assets and launch visuals
• campaign briefs, messaging matrices, channel plans, launch calendars, content systems, social bundles, Marketing Mission operating documents, measurement plans, and SEO briefs
• publishing-ready drafts when the right integrations are connected, while keeping live sends and posts review-gated

Generated files and artifacts should land in the Library so you can review them, reuse them, and bring them into later agent tasks.

These are best used when you already know the outcome you want, even if the first draft still needs iteration.

Example requests:

• Build me an HTML investor update deck from last month's metrics.
• Generate a landscape hero image for our landing page, minimal style.
• Sketch three variants of a pricing page for me.
• Create an original sonic logo and intro music bed for this launch.
• Create a short teaser video for this launch.

Ask For The Outcome

Ask for the result you want, not the tool you think should create it.

Cofounder will choose the best available format for the job and save reviewable work in the Library. You can still ask for a specific format when it matters, such as a deck, one-pager, image set, social draft pack, or launch teaser.

Good format-specific requests:

• Build an investor update deck from these metrics.
• Create a 10-slide launch narrative with speaker notes.
• Turn this campaign plan into a one-page internal brief.

How It Works

The Marketing Agent starts from the context available in your workspace, then creates the most useful next artifact for the request.

Inside the Marketing Department, the agent can also work from the department operating plan: selected channels, active Missions, cadence/intensity, prior drafts, approval history, and analytics signals.

That might be a strategy brief, a draft pack, a visual direction, a campaign plan, or a brief for another agent. Not every workspace has every integration connected, so the agent should use what is available and make any missing context clear.

Review Before Publishing

The Marketing Agent can prepare assets and publishing drafts, but you should review anything that leaves the workspace.

Review before:

• sending email campaigns
• scheduling or publishing social posts
• changing a live marketing site
• using generated claims, customer quotes, pricing, or performance numbers
• sharing decks or assets with external audiences

This review step is part of the normal workflow. It lets the agent move quickly while keeping final judgment with the team.